Being a wedding planner today is easier with wedding planner training
and a wedding planner certificate
Today, wedding planner careers earn a higher wedding planner salary and attract a bigger wedding planner fee when you’ve taken wedding planner training and have your wedding planning certificate. But being a wedding planner means being in business, whether as an employee or as your own boss, so your wedding planner certificate is worth much more if your wedding planning course covers the principles, practices, and processes of contemporary wedding planner businesses. Though they’re important motivators, a passion for world weddings, an interest in wedding trends, and a desire to become a wedding planner won’t make up for a lack of business experience or business-based wedding planner training. Starting a wedding a wedding planning business requires resources, and wedding planning as a career carries risks. In fact, wedding planning careers are like other service professions, but without the same security. To be a wedding planner you need the diplomacy of a customer service representative with the self-direction of an entrepreneur. In wedding planner jobs, as in retail, ‘the customer is always right.’ But for most professional weddings planners, the business belongs to you, not a company. The wedding planner salary for most wedding planner careers is what you set and earn for yourself. Wedding planner training and a wedding planning certificate certainly help. But unless you’re willing to be an employee with no choice in your customers, you have to be an entrepreneur. Today's wedding event planning job requires wedding planner wedding planner training with real business content.
An Expert in Entrepreneurship Makes Wedding Planner Careers Excel,
and Your Wedding Planner Certificate Mean More
If you’ve answered the question ‘how can I become a wedding planner?’ you know that planning a wedding takes more than a wedding timeline. If you’ve worked in retail or followed politics, you probably have a good idea of what being a wedding planner is really like. Psychologically, wedding planning jobs are a lot like political campaigns: the work begins months ahead, the date is set in stone, and when it’s over you move on to the next client. Although everyone’s a winner at most weddings, being a wedding planner, like being a political consultant, is a seasonal business with clients who need handholding, funders who need nurturing, and a structure of venues, vendors, and deadlines that needs management. Like a political consultant's pay, your wedding planner salary comes from client fees, your reputation is your biggest asset, and referrals from clients and colleagues are your main source of new business. That wedding planning certificate on your wall counts. But you’re judged by your outcomes, and you’re energetically promoting your services to potential customers while working for your existing clients just as hard as you can. When we analyzed wedding planner careers in terms of successful entrepreneurship, we discovered that being a wedding planner today has more in common with political consulting than with almost any other business. Take it as a compliment. And take the only wedding planner training course that teaches you how to be a wedding planner like a born entrepreneur before you earn your wedding planner certificate.
Course Video Tutorial: 'An Expert Consultant Teaches Wedding Entrepreneurship I' (31:00)
Daryl Glenney is a born entrepreneur. A political consultant and trainer, she has managed winning campaigns for hundreds of candidates and issues, approaching every election like a wedding, where there’s only one chance to get it right. Educated at Stanford and Georgetown, she’s an astute observer of the wedding business, making the case that being a wedding planner today is like being a political consultant in the early years when she began her consulting career. Getting started in political consulting and wedding planner careers, she believes, requires passion, creativity, and a network of relationships. But survival in business depends on practical considerations of management, marketing, and money to produce a sustainable political consultant or wedding planner salary. After almost 40 years in an arena where women are finally achieving equality with men, Daryl notes that she’s experienced every business problem likely to be encountered in wedding planner careers by women or men. She agrees that a wedding planning certificate may mean a better wedding planner salary when you work for someone else. But she believes that being a wedding planner, like political consulting, is an individualist’s enterprise. In this course video tutorial, Daryl teaches Members the principles, practices, and processes of wedding business entrepreneurship. The tutorial is the first in a three-part series and includes a live demonstration by wedding planning business owner Wendy Harrop as she conducts the rehearsal for a small April wedding in a remote rustic setting.
Learn 12 essential elements of starting a wedding planning business:
- Differences in styles and skill sets between men and women in business
- The benefits and challenges of starting your own enterprise
- How to tell if you've got what it takes, and whether you're really ready
- Advantages and disadvantages of taking a business partner
- Why having a business partner of the other gender can be a big plus
- How having and being a mentor helps avoid costly mistakes
- Three mega-trends in today's fast-changing wedding market
- How to capitalize on these changes when starting your own business
- How to use the 'groom boom' to grow your wedding planning business
- 10 key questions to answer before you begin
- How to build a realistic budget and control cash flow
- What to include in every client contract